Article on Monster - Marketing is Hot & Getting Hotter

According to an article in last week's Monster Marketing Career News, marketing professionals are among the most employable business professionals in the 2006 labor market. Specific data points included:

• According to the Bureau of Labor Statistics, employment in marketing consulting services firms has virtually doubled over the past decade, from 58,900 in 1996 to 116,700 in 2005.
• In the area of on-line marketing, there are shortages of online designers, information architects, online producers, and on the media side, buyers, planners and strategists.
• People who can increase conversions and do Web analytics are in hot demand, including link strategists and pay-per-click campaign managers.
• Hardware and software makers are looking for product managers and competitive analysis people with solid marketing skill sets, as opposed to just engineering skill sets.
• Web marketing managers are in hot demand
• Traditional businesses in old-line industries continue to be source of strong demand for marketers.
• Market research within all companies is "huge"; demand has increased for brand managers and interactive marketers.
• Monster job postings for marketing analysts were up 60 percent in April 2006 compared to a year earlier.

For more details, read the article on Monster.com.